We started the company in 1989 in Copenhagen, Denmark. At first it was primarily functioning as an agency, both doing independent tours in Europe with artists such as Joe Henderson, Joe Lovano and Kenny Garrett, but also functioning as a sub-agency for other agencies (primarily handling Scandinavia) and working with artists such as: Chick Corea, Mike Stern, Joe Zawinul, David Sanborn, Herbie Hancock, Avishai Cohen (the bassist), Brad Mehldau, Jimmy Scott and many others. 

Following our view of todays opportunities for promoting and selling music, we are primarily interested to sign artists who have a strong touring career – or at least the potential for one (we can help them make that happen) – and focus heavily on social media to create awareness of our artists and releases. 

But at the end of the day it’s all about the music. We choose to work with music & artists that really excites us just as music fans, and whom we additionally believe has the chance of actually reaching an audience. That’s the core principle that guides our approach to selecting the artists that we decide to work with and for.